Soy Substitute Edges Its Way Into European Meals

http://www.nytimes.com/2011/11/17/business/energy-environment/soy-substitute-edges-its-way-into-european-meals.html?_r=1&ref=vegetarianism

Soy vs. lupin is the issue. Some experts are urging the wide use of lupin.
A critical reason for choosing lupin is that it thrives in temperate to cool climates and can be grown locally in Europe, Mr. Korteweg said in an interview. In 2009, at least 147,250 tons of lupin seed were grown in Europe.
Soybean production and trade have major social, ecological and economic consequences, including deforestation, land conflicts and soil degradation, said a report published last year by the Dutch Soy Coalition, an environmental and social activist organization that opposes the current methods used.
Should we pursue growing more lupin? Or should we stick with soy.