Does Advertising Calories Matter?

http://blogs.scientificamerican.com/observations/2011/12/15/translating-calorie-counts-into-exercise-equivalents-leads-to-healthier-choices/

By mid-2012 coffee shops and burger places will have to display caloric information prominently, but will it matter. According to the article, no. People won't be affected by caloric information, they'll still buy what they wanted in the first place. People don't completely understand what calories amount to.