Paul Zak: Trust, morality -- and oxytocin

http://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin.html

This is actually a 15 minute video of a neuroeconomist speaking about Oxytosin and the relationship that it has with trust and morality. He and a group of people conducted experiments which measured oxytosin levels. The first experiment had to do with money , and if people were generous and would be willing to share ten dollars with others.